CREDITS
PHOTOGRAPHER LEAH ANDREWSTIME PERIOD
5 MONTHSTHE STORY
PROJECT TYPE
BRANDING- ADVERTISING - PACKAGINGTHE GROWING DEMAND
Sobriety rises among Gen Z, with an increasing number of students choosing to stay sober, there's a growing need for inclusive social experiences. Despite this trend, 81% of students still believe that drinking is an integral part of university life and culture.
DESIGN & IMPACT
CREATING A SOCIAL SHIFT
Elevate reimagines university nightlife by offering a line of beverages designed to seamlessly integrate into key social moments. From energising pre-party drinks to relaxing alternatives for winding down, each product is tailored to create a social connection without the need for alcohol.
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01 IDEA GENERATION
02 CONCEPT SKETCHESOur Goal
Non- Alcoholic fun with all the vibrancy of drinking.
OUTCOMES & RESULTS
Elevate fosters inclusive social experiences, meeting the rising demand for alcohol alternatives. The brand challenges the norms of university life and offers a space where students can connect and enjoy themselves, sober or not.
