THE STORY
TACKLING MYOPIA
Gen Z averages around 9 hours a day of screen time per day, mainly scrolling on social media. This creates a plethora of issues, including Myopia. This condition causes people to be able to see close objects clearly, but objects farther away appear blurred. This can lead to more issues in the future, such as losing their vision altogether.
CREDITS
TEAM: HOPPER MILLER - ALFIE SHAW - OLIVER MONGER - HANNAH LACEYTIME PERIOD
3 WEEKSPROJECT TYPE
UX/UI - BRANDING - MOTION GRAPHICS
INTRODUCING IRIS
The 'Iris' app employs API technology to trigger notifications when users are active on social media platforms, delivering candid reminders to halt scrolling. By tapping into Gen Z's penchant for humour and self-awareness, 'Iris' seamlessly integrates direct messaging into their daily routines, effectively curbing screen time and mitigating the risk of myopia.
Our Goal
To address Gen Z scrolling habits in ways that resonate with their humour.
THE TEAM
Our multidisciplinary team, with expertise in UX, UI, motion graphics, and branding, united to address the brief, leveraging our shared experiences from past collaborations.
INSIGHTS
We focused our research on myopia, Gen Z, and screen time, identifying mindless scrolling as a key issue. This led to the development of detailed user personas, clarifying our target audience’s needs.
CREATIVE CONCEPT
Through collaborative ideation, we embraced humor as a powerful tool to engage our audience. Inspired by online culture, we crafted an app concept that spoke directly to Gen Z, showcasing our solution through a tailored advertisement.
INITIAL WIREFRAMES
