THE STORY
THE SPF DILEMMA
70% of Gen Z adults do not understand the risks of sunburns and UV damage, with 20% prioritising tanning over cancer prevention. With many myths about skin protection circling online, it’s crucial to educate and protect all skin-tones and ages from sun damage.
CREDITS
FULL CREDITS: HANNAH LACEYTIME PERIOD
2 MONTHSPROJECT TYPE
BRANDING- ADVERTISING - PACKAGING
INTRODUCING HOT STUFF
Recognising music festivals as a key Gen Z attraction with high UV exposure led to Hot Stuff. This initiative provides SPF protection while raising awareness about sun safety. Seamlessly integrating with the festival atmosphere, Hot Stuff inspires skin confidence through effective skin protection.
Our Goal
Integrating spf protection into festival culture.
DESIGN & IMPACT
EMBEDDING FESTIVAL CULTURE
Hot Stuff is a sun safety initiative inspired by the vibrant energy of music festivals. Designed to seamlessly blend into the festival atmosphere, the project featured a pop-up van offering SPF protection through interactive elements like SPF stickers and engaging digital screens. By incorporating diverse visuals and skin tones, Hot Stuff delivered a message of skin confidence in a way that felt natural and engaging, enhancing the festival experience without disrupting it. The immersive design allowed sun safety to become a part of the festival’s culture, keeping attendees informed while they enjoyed the event.
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01 INITIAL STICKER SKETCHES02 CONCEPT SKETCHES
THE OUTCOMES
Hot Stuff emphasised inclusive visuals and engaging messages to enhance festival-goers’ experiences, aiming to make sun safety both accessible and empowering. By collaborating with the Skin Alliance and Eucerin, the initiative proposed offering Gen Z practical tools and resources to foster long-term skin health and confidence.
